William Hill Sports offers several different free bet offers to new customers. The William Hill promo code you enter during registration will determine your free bet offer. You only get one chance at choosing your new customer free bet offer, so redeem and register with the best William Hill promo code for you.

We recommend the William Hill bonus code N40 which provides all new customers €/£40 in free bets after placing your first bet of only €/£10! Bet £10 and get £40 in free bets, in the form of four (4) £10 free sports bets!

To qualify for this free bet, you must open a new account and register with the promotion code N40, make a deposit, and simply place one bet of €/£10 first!

Click here to redeem this William Hill promo code.

New customers using promo code N40 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 4 x £/€10 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. See full terms below.


What William Hill promo code should I redeem?

  • If you want to bet on sports and enjoy casino games, the best William Hill promo code for you is N40!
  • Redeem the William Hill coupon code N40, and then place your first bet of just £10 on your mobile device, and win or lose, receive FOUR (4) free bet coupons worth £10 each, for a total of £40 in free sports bets. This is a such a simple and lucrative deal, we highly recommend that any eligible player take advantage of this promotion.
  • Because you like wagering on sports, and William Hill has a stellar reputation and has been in the business a long, long time. There’s no better place to call home if you enjoy sports betting.
  • Once you’ve registered your William Hill account, place your bets on your mobile or in any of the thousands of brick and mortar betting shops.
  • After placing your sports bets at William Hill, you can easily step into the online casino, poker room, bingo hall, and more with your single login and online wallet.


If you’re looking for the promo code to use for the William Hill casino, read our review of the best William Hill Casino promo code here.


William Hill Sports Promo Code – Instruction Guide

As long as you’re a new William Hill user and reside in either the United Kingdom, Ireland, Jersey, Guernsey or the Isle of Man, you can take advantage of the free bets special. To redeem the William Hill promotional code M50 and receive your €/£50 in free bets, follow these instructions:

Step 1: Visit William Hill Sports and click the “Join Now” button to register your new account.

Step 2: Fill in the registration details to create your new account. Enter your personal data and be sure you have the promo code M50 in the “Promo Code” field as shown below:

William Hill Promo Code on Mobile


Step 3: Make your first deposit. Log in to your new WilliamHill.com account and click the “Deposit” link. If you did not establish your banking options during the signup process, the website will walk you through those steps now. Once configured, simply select the payment type, enter the deposit amount, click “Deposit Fund” and then confirm the transaction. Here are some of the deposit channels supported by Will Hill:


William Hill Deposit Methods

Be aware that some forms of deposit are excluded from consideration with this free bets offer. In order to qualify for the deal, you must not deposit via Neteller, Moneybookers, PayPal, PaySafe, Envoy, Skrill 1-Tap or Plus.

Step 4: Meet the Free Bet requirements. Place your first bet of €/£10 to qualify for your free bets. You must place a bet first to receive your free bet. You may place your first bet on any event as long as the odds are greater than 1/2 (1.5).

And of course, there is a massive selection of sporting events (and non-sporting events) to choose from when placing your bets. William Hill offers all the popular sports for betting, such as football, American football, horses, and greyhounds, but it also offers wagers on more remote opportunities such as UFC/MMA fights, snooker, rugby, and even politics!

So now place your bet of €/£10 and win, lose or draw, William Hill will gift you €/£40 worth of sports bets and a €/£10 casino chip.

Step 5: Now that you’ve been awarded your free bets, go ahead and wager them! The free bets expires within 30 days, so be sure to use them within this period. The free bets can be used on any type of bet that William Hill Sports offers, apart from pool, tote and lottery bets, but note that the free bet amount itself is not included in your winnings. The proceeds from your free bet have no restrictions, so if you win that wager, you can do with those winnings as you see fit, such as withdraw them!

There are no betting requirements attached to your winnings from the free sports bets. There is a 35x wagering requirement associated with the €/£10 free casino chip and a maximum redemption amount of €/£25 from the free casino chip.


William Hill Sports Review

All the bets placed with William Hill Sports can be done directly from the website, there is no software to download or install (except for the mobile app if you prefer, which we cover further below).

As soon as you visit the Will Hill Sports page, you will see all the most popular sports categories at the top where you can click thru to find the bets you want. But also note that there are even more categories than the ones listed, you can click on the “More Sports” tab at the top right to see more.

The main body of the homepage will immediately show you the BET LIVE IN PLAY menu, highlighting the ongoing live games that you can place bets on immediately.

As you place bets, you will see the bet get added to the Bet Slip section on the right side of the page.

William Hill Sports Screenshot



After you log in, you can set up your “Favourites” section to help streamline the navigation.

Free Live Sports Streaming

Free live sports streaming is a unique feature that distinguishes William Hill from many other online sportsbooks. Anytime you place at least £1 on a UK or Irish horse race, you gain access to watching the race in real-time on William Hill’s live streaming service called William Hill Betting TV.

William Hill Betting TV is only available to William Hill members who reside in the UK and Ireland.

Will Hill Sports offers other live streaming sporting events as well, including football, snooker, darts, tennis, basketball, cricket, rugby, and more. The availability of any of the live streaming events is subject to the broadcaster’s territory restrictions.

In order to watch the live video streams, you’ll need a Windows computer with a modern browser that supports Adobe Flash. William Hill does not yet stream events via the mobile app, but it is a planned feature.

Guaranteed Best Odds on Greyhounds and Horse Racing

If you enjoy betting on horses or greyhounds, then you’ll love this feature of William Hill Sports! Will Hill automatically guarantees you the best odds possible when placing a bet on either of these races.

How this works is that if you place your bet early and get one price, but at the time of the race the Starting Price provides better odds, your bet will automatically change to the better odds!

And if your early bet has better odds than the Starting Price, you get to keep your early bet odds.

Your bet will always have the better of the two – your price or the Starting price so there is no risk when placing your bet at any time.

This guaranteed best odds rule applies to UK & Irish horse racing and greyhound races at William Hill Sports. The rule applies to all “win” markets on the appropriate races.


Mobile Sports Betting

If you have a newer mobile device like the iPhone or iPad, you actually have three different ways to place bets. One way is just going to the William Hill website. It will work and act as if you were on a PC.

Below is a screenshot of the main site taken from my iPhone:

William Hill Sports Website on iPhone



You also may visit the mobile version of the website at mobile.williamhill.com. The third method is to download and install the App from the App Store. The mobile app is just about identical to the mobile version of the website.

The William Hill mobile app supports iPhone, iPad, Android, BlackBerry and a wide range of other devices. The mobile site has a main landing page with icons for all its sub-sections, one of them being Sports.

William Hill Mobile Sports on iPhone



The other sections of the mobile site/app include the William Hill Casino, William Hill Bingo, William Hill Games, William Hill Virtual Sports, William Hill Vegas, and also icons for the William Hill Shake A Bet App and the William Hill Day Trader App.

Ready to place a bet? Sign up to William Hill Sports today!


William Hill Virtual Sports

The concept of virtual sports betting may be a tad off-putting at first, and it is doubtful that a lesser brand could even get away with it. Nevertheless, consumers trust the William Hill name, and there is some allure to this kind of betting. After all, Virtual World is available around-the-clock, year-round, and the book will even start up matches and races at an individual’s request.

Virtual World does not require a download, and users can access it directly through the William Hill website just as they would any of the standard services. There is a mobile app available for devices that cannot handle the main website, and it supports iOS 5.5.1 or higher and Android 2.36 or higher. Note that the mobile app does not currently offer the Virtual Speedway and Virtual Motor Racing products.

Virtual football, or futbol or soccer, takes place at virtual Victoria stadium, and the teams represent actual countries, such as England, Spain and Germany. The teams even have actual named players, and you can track team performance, individual player performance and even injuries.

Perhaps the neatest aspect of Virtual World is that you can watch the events in their entirety or as highlights. This works particularly well for horse racing since the races are relatively brief. The video is animated like a video game, but since it is all forward-rendered and does not have to wait on user input, the result is photorealism that is sometimes indistinguishable from the real thing.

Will Hill Virtual World



The virtual dog racing available at Virtual World is very similar to the horse racing except for the greyhound-specific details. The minimum stake is only 10 cents, and on a standard six-dog race, the RTP average is 89.8 percent and the house edge is just 11.2 percent.

Virtual Motor Racing takes place at Devilgate Drive and features both open- and closed-wheel racing. Virtual Speedway, which takes place on Broadside Alley, puts the focus on drag race and other short events.

The bets found at Virtual World are similar to the bet formats one would expect from actual wagering on soccer, motorsports, horses or greyhounds, and the system even supports multiples. For soccer, popular options include match betting, total goals and correct score. For racing, popular options include win, each-way and exacta bets.

Click here to join William Hill Sports!


Open your William Hill account today!




User Reviews


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William Hill Promo Code
Average rating:  
 3 reviews
 by brad
thanks for the free bets

yes your promo code worked exactly as described - thanks for the explanation as it is difficult to find and read the fine print when it comes to these things. i used promo20 and did indeed receive two free bets. cheers!

 by Gina
Promo Code Worked

I joined up and followed the directions here and got my free £20 bet coupons and won both!!! Will use my winnings to bet on the World Cup next. William Hill gets 5 stars for delivering what they say they will.

 by Winny
Excellent Review

Very thorough, thank you for compiling all this information!